Elastomeric Roofing Systems, Inc. (ER
Systems) is a national leader in cool roofing technology and a strong supporter
of sustainable and renewable building technologies. ER Systems was the first
company to develop roof restoration systems specifically designed for its
particular application: Metal Roofing and walls, Single Ply Membranes, Asphalt
roofing, Spray Polyurethane Foam and masonry walls. ER Systems products are sold
directly to roofing contractors by trained and experienced ER Systems technical
salespeople. This sales group is the largest all employed sales force of any
roof coatings company in the nation.
ER Systems wanted to be able to share
their customer related information amongst the sales people and other staff
members. Along with the general information about their customer, ER Systems
also wanted to track sales related activities as well as marketing efforts
undertaken by their staff members. They needed a Customer Relationship
Management system that could be rapidly deployed, easily customized, easily
adopted by end users as well as easy to administer.
To enable all staff members to
collaborate and share information with each other, Alto installed Small Business
Server 2003 and Microsoft Dynamics CRM 3.0. MS Dynamics CRM 3.0 (MS CRM) is an
easy to use, customizable, and scalable front-office solution for tracking and
managing ER Systems sales, service and marketing efforts. Alto customized MS CRM
to better accommodate the data ER systems needed to capture for their customers
and staff members. Alto also provided custom training to get the end users and
their administrator up to speed with the MS CRM application.
- ER Systems was able to get up and
running very quickly with Small Business Server and MS CRM.
- ER Systems gained cost efficiencies
with the MS CRM application while reaping the benefits of a centralized data
- Flexibility and expandability in the
architecture of the MS CRM system via inbuilt easy to use tools allows ER
Systems to further customize the CRM application on their own gaining further
- MS Dynamics CRM 3.0
- Small Business Server 2003